Real Estate Internet Marketing

This blogging tip is from Joanne Masterson of BlueJProjects Web Design

You don’t blog enough.  But you want to.  You know all the good reasons – better Google rank for your real estate blog – the increased traffic to your real estate website – building a reputation with your readers.

But still, you’re so busy you don’t know how you’ll squeeze out another blog post.

This post is NOT going to tell you how to manage your time, where to buy real estate blog content, or even try to motivate you to write more.

I’m going to tell you to surrender.

Leave your real estate blog alone.  Go check your email.  Take the next message from a friend or colleague that you respect and admire, and invite that person to write a guest post for your blog.

You may even know about guest posting.  But something stops you from asking.

I have a hunch it’s one or more of these show-stoppers

• My blog is personal
• My blog will look inconsistent
• I may not like what my guest writes

If you’re sweating blog upkeep, you deserve a truth that will set you free.  The truth is — what may be holding you back is treating your real estate blog content like it’s personal. I’m going to challenge you to re-think these objections one by one.

Objection #1: My real estate blog is personal.  Rethink:  If you want your blog to increase in popularity, think of it as a team effort.  Marketing expert Seth Godin just described the “Death of the Personal Blog” in his blog. He observed that the top blogs (rated according to authority by blog search engine Technorati) are all maintained by teams of writers.  His point – to rise to the top, “your tactic needs to be to have a team of people doing the work” of posting very often.

Objection #2: My real estate blog will look inconsistent.  Rethink: Indeed, the voice and writing style may vary from post to post.  But if you consistently act in the best interest of your readers, that principal will unite everything.  Serving your target reader will keep your real estate blog feeling consistent, and valuable.  Don’t worry about the variety of voices.  Variety is the spice of life.

Objection #3: I may not like what my guest writes.  Rethink:  This is a great opportunity.  Feel free to disagree – with respect.  State your own view.  Congratulations, your next post topic has arrived, painlessly.

Re-casting your real estate blog as a team effort has all these advantages – and more you can probably see for yourself.  Such as –

• Your guest author may send friends to read your blog – more traffic for you.
• You may get an invitation to be a guest writer yourself.  Another chance to link to your real estate blog!
• You get more time to develop great high quality posts, because you take the pressure off having to write more often than is workable for you.

Thanks, Kathy, for giving me this great opportunity to be your guest on your Lead Booster Blog!  Wishing every reader a wealth of guest posts for the New Year….

Joanne Masterson
BlueJProjects Web Design

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