Real Estate Internet Marketing

Do you understand how tags help your real estate internet marketing?  Perhaps you’d like to know their purpose, how they relate to keywords, and whether or not they should be used the same way as keywords.

Betty Byrnes, a Kokomo real estate agent who is a member of my Lead Booster Club, recently asked me these questions about real estate internet marketing.

I researched Betty’s questions, and found that several experts had already answered them.  Here’s what I found.

The bottom line is that keywords and tags are different names for the exact same thing.  I’ll let the experts give you the details:

1. According to Semiologic, WordPress 2.3 introduced tags, “which are just a sexy disguise for things that used to be called keywords.”
2. Nathan Rice agrees, “In my opinion, there are no differences between tags and keywords. I believe that tags and keywords are fundamentally the same thing, used for the same purpose — to tell something or someone, in a few short words, what the content of the website consists of.”  Nathan Rice goes on to explain, “In WordPress 2.3, the idea of ‘tagging’ your content was introduced into the core of WordPress.  You could now tag your content with certain keywords.  You may notice that I do this at the bottom of nearly every post I publish here at the blog.  I don’t do it because I believe it has massive value for SEO, but I do believe that it does affect your rankings, even if it is very small, especially in the blog search engines like Technorati.”

How Do Technorati Tags Help Your Real Estate Internet Marketing?

Betty also said she didn’t understand Technorati Tags.  Think of Technorati as sort of a huge encyclopedia of blogs and blog posts. If you tag one of your blog posts with “Kokomo real estate,” it automatically shows up in Technorati.   Pretty easy, huh?

So, how does this help your real estate internet marketing?  It can help bring visitors to your site, some of whom will turn into readers.  If you want to learn more about the technical aspects of how Technorati works, read Using Technorati Tags.

Betty, I hope that answers your questions about tags versus keywords and Technorati Tags.

Do you have a real estate internet marketing question for me?  Please post your questions here as a comment, or email your questions to me at kathy@leadboosterclub.com.  I promise to answer!

To boosting your leads,

Kathy Goughenour

Bookmark It