Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, Part 1
Over the next 5 posts, I’ll share with you 5 ways to find qualified prospects using real estate marketing online.
One of the frustrations real estate agents face is finding qualified prospects. No one likes to spend their time and money on people who are not able or not interested in buying or selling a home. Yet, this is what many agents do each day in their quest to close a deal.
You know it doesn’t pay to spend time with someone who isn’t going to buy or list a home with you. So how do you find qualified prospects?
Here’s the first of five ways to find qualified prospects using real estate marketing online:
1. Target a niche marketing.
A marketing strategy designed for everyone isn’t a strategy. It’s a waste of time and money. You need to find your niche in the real estate market and focus your marketing time and money on that market.
No matter what market you choose, you will eliminate a percentage of the real estate market, but you can focus on this market and make it your own. You will know that you are marketing to people who are most interested in your services.
I know right now you’re probably saying to yourself, “I can’t narrow my market by choosing only one niche.” I beg of you to try this method. It’s proven time and again to increase your profit by bringing in more clients, creating loyal clients who come back to you and reducing money spent on marketing that doesn’t work because it’s too broad and too generic.
Exactly how do you determine your target market? First, you examine yourself. Who is your very favorite type of client to work with and what’s the best geographic area for that client to buy and sell in? You need to get as specific as possible. Identify your ideal client and geographic area by answering the following questions: (more…)
