Extraordinarily Successful Real Estate Marketing Materials
I have a suggestion for you today on how to create real estate marketing materials that will bring you extraordinary success. But, you’re going to have to keep an open mind about this idea because it’s an unusual suggestion that many agents will immediately respond to by thinking, “I can’t do it.”
This is a marketing idea that I’m personally putting into action this year to generate leads for my own business. So here’s the idea: Self-publish a non-fiction book.
Did I lose you? Give me one more minute to tell you how this will skyrocket your business. It will:
- Generate an amazing number of leads. Imagine having a book you’ve written on one of the most visited websites – Amazon.com. Yes, when you self-publish a book using the method I’m going to recommend, your book will be on Amazon.com.
- Educate people about real estate. I’m sure you’ll agree that a client who understands real estate and who knows what you do as a real estate agent is the very best kind of client to have. What better way to educate them than through a book you’ve authored.
- Provide proof that you are a real estate expert. Statistics show that of all the information products a book has the greatest potential to brand you as an expert and open doors that will boost your business into the stratosphere.
- Become the very best gift ever to give to potential clients. Can you imagine pulling out a book that you’ve authored during your listing presentation and handing it to your potential clients? It’s sure to impress.
- Set you apart from other real estate agents. How many real estate agents do you know who have published a book? I can’t think of a better way to differentiate you from your competition.
- Supply you with another stream of income. When you self-publish, you get all the profits from the book, not just a royalty. Who couldn’t use another stream of income?
I could go on and on but I think I’ll stop here. If you’re interested in discovering more ways self-publishing a non-fiction book helps generate business, listen to this free interview Why Becoming a Book Author Can Change Your Life.
If you’re still with me, I’d like to recommend two ways you can learn how to write and self-publish a book:
- Least expensive figure-it-out-yourself method: Purchase the book Publishize.
- More expensive, but more effective, coaching method: Sign up for the 90-day Book Challenge.
If you want to start right away, sign up for the 90-day Book Challenge that starts on January 26. You’ll be in the training with me because I’m already signed up.
If you need more time to think about it, check back in a month or so to find out when the next 90-day Book Challenge starts.
I’ll keep you posted on the progress of my book. Please do the same for me with your book. In fact, when your book is published, I’d love to promote it on this blog and do an interview with you about it. So, let me know!
To creating your own extraordinarily successful real estate marketing materials,
Kathy Goughenour
