Real Estate Internet Marketing

As real estate agents scramble for listings and struggle to sell houses in today’s tough economy, they need to stand out to home sellers and buyers as savvy, resourceful, and in touch.  According to real estate marketing expert Kathy Goughenour, the easiest way to accomplish this is by highlighting pertinent, in-depth real estate content in blogs, newsletters, direct mail or tips.  Goughenour’s marketing service for real estate agents makes that method even easier by providing 20 customizable content pieces a month for just $29.95 (www.leadboosterclub.com).

“Whether they choose to distribute these content nuggets as articles, blog posts, postcards, part of a newsletter or ‘drip campaign’ tips, they’re easy to customize with the agent’s personality and local references,” says Goughenour, whose Lead Booster Club provides 20 content pieces a month as a benefit of membership in the program.  “With this timely, well-researched material on everything from saving money on home maintenance to pricing strategies for an economic downturn, an agent comes across as caring and knowledgeable – without having to spend time coming up with facts and ideas.”  (more…)

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Although the housing market may seem to have gone from bad to worse, real estate sales are still taking place, and therefore real estate agents still need to attract the attention of buyers and sellers before clients commit themselves to a competing agent.  According to real estate marketing expert Kathy Goughenour, author of Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads, there is more and more recognition among marketing experts that blogging is the best method for real estate agents to use right now to attract new business.

“In an economy where everyone is watching their dollars, blogging stands out as both inexpensive and effective,” says Goughenour.  “In the same month, both Marketing Sherpa and the NATIONAL ASSOCIATION OF REALTORS® presented the case for blogging as a great way of reaching customers looking to buy or sell a home.” (more…)

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