Real Estate Internet Marketing

I want to share with you an example of a blog topic that you can easily write that will help you get real estate listing leads.

A North Phoenix agent recently wrote a blog post describing one of her typical days. She wrote this to demonstrate that she’s worth the money she’s paid to sell homes (and of course to help pull in some real estate listing leads.) To read the post click here: Real Estate Agents Make Too Much Money

This is a good idea for a blog post. As a successful real estate agent, you work very hard for your money. And, the majority of home sellers and home buyers have no concept of all you do to help them buy or sell a home.

I’m going to give you 3 suggestions on how to improve on this idea:

1. Include how a buyer or seller benefits from the things you’re doing throughout the day. For example, instead of saying “Create and order 500 postcards” you might say “Create and order postcards marketing a new listing to 500 potential buyers.”
2. A bit of personal information, as it relates to your job, is good, but too much or too negative isn’t. You want to be personable so the reader gets to know you, but you don’t want to tell them the sordid details of your life.
3. Every few months, write another post like this describing a different type of day. In other words, vary the list of things you write about. This helps keep the posts a readable length. If a post is too long, no one will read the whole thing.

If you want to try writing a post like this for your blog, don’t be afraid — just do it. I’ll even review it for you for free. Add a comment to this post with a link to your blog post after you’ve written it. I’ll give you my suggestions on how to improve it.

Want more tips on how to write blog content that pulls in real estate listing leads? Subscribe to this blog by entering your email address in the top right-hand corner of this page where it says “Email Subscriptions.”

To boosting your business,

Kathy Goughenour

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Do you think only a word like MLS reaches real estate listing leads? Read on to learn why you may want to change that thinking…

In case you haven’t heard, there’s a legal, and ethical, debate going on regarding who is allowed to use the term “MLS.”

Apparently, the NAR and some MLSs are against REALTORS using the term MLS on their websites or marketing materials. That would include domain names, email addresses, text on websites, and any other marketing materials.

Sometimes it’s easier (and more profitable) to change than fight the system. So, instead of jumping into this debate about whether REALTORS should be allowed to use the term MLS, I’d like to give you ideas on how to avoid using the term, and still have wording that generates real estate listing leads.

By the way, if you want to read more about this issue, Inman News Blogs has a good post about it at: Use of MLS in a Realtor Web site: An ethical dilemma

Now for my suggestions:

Domain Name

To help get your website ranked higher on search engines, the keyword phrase people search on the most is what you want to use in your domain name. In most markets, that keyword phrase is some combination of “YourCityRealEstate.com”

For example, I’m currently writing web content for an agent in the greater Jackson Mississippi area. After searching for an available domain name, we came up with www.RealEstateJacksonMS.com.

Domain name bottom line: choosing a domain name with some combination of YourCityRealEstate.com will drive more traffic to most sites (and bring in more real estate listing leads) than a name with MLS in it.

Email Address

This should match your domain name. So, if your domain name is www.RealEstateJacksonMS.com, your email should be name@realestatejacksonms.com.

Website Wording

Instead of a button that reads “Search the MLS” use a button that reads “Search for Homes.” Believe it or not, some people don’t even know what MLS means, but everyone knows what “Search for Homes” means.

Instead of writing “Use this site to search the MLS” write “Use this site to search like a REALTOR.” Which sounds more powerful to you?

If you have a question about how to reword any uses of MLS on your website or marketing materials, post a comment to this blog. I promise to respond!

To Boosting your Business,

Kathy Goughenour

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This is my first entry into the Lead Booster Club Blog. The purpose of this blog is to give tips to real estate agents like you who need more real estate buyer leads. (And, what real estate agent doesn’t need more real estate buyer leads?)

My name is Kathy Goughenour, and I am the founder of the Lead Booster Club and this associated blog. I created the Lead Booster Club to provide you with knowledge, services and resources to help you boost your real estate buyer leads and real estate listing leads. I have many exciting plans for the Lead Booster Club, and hope to continue to grow and help real estate agents achieve success.

For the last 5 years, I’ve been a virtual Marketing Specialist for real estate agents. The question I get the most from agents is: “How do I get real estate listing leads and real estate buyer leads through my website?”

Unfortunately, there is not a simple answer to that question. The bad news is that it takes time and effort to make your real estate website profitable. The good news is that it is possible to generate lots of real estate buyer leads and real estate listing leads from your website. (more…)

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