Real Estate Internet Marketing

Do you understand how tags help your real estate internet marketing?  Perhaps you’d like to know their purpose, how they relate to keywords, and whether or not they should be used the same way as keywords.

Betty Byrnes, a Kokomo real estate agent who is a member of my Lead Booster Club, recently asked me these questions about real estate internet marketing.

I researched Betty’s questions, and found that several experts had already answered them.  Here’s what I found.

The bottom line is that keywords and tags are different names for the exact same thing.  I’ll let the experts give you the details: (more…)

Linking text, often called anchor text, is the clickable text that takes people to another web page.  The use of keywords in linking text is a simple but powerful way to improve your search engine ranking and thus improve your real estate internet marketing.

For example, if your keyword phrase for a web page is “Cincinnati real estate,” you should be using “Cincinnati real estate” as linking text on that page.

What can you link to?

• A page on your web site with specific information about Cincinnati real estate such as the types of homes that are available (i.e., condos, townhomes, ranch, 2-story, raised ranch, etc.)
• Your Cincinnati IDX
• Your Cincinnati Featured Listings
• Videos of Cincinnati homes for sale
• A page containing photos or virtual tours of Cincinnati real estate
• Your blog about Cincinnati real estate (more…)
  
  

  
  
  

Your blog is an extension of your business and one of your most important real estate internet marketing tools.

Because so many potential clients begin the process of buying or selling a home through the internet, your blog may be the first impression you make on them. You will generate leads through your blog when its message and tone resonates with your readers.

Most people are now suspicious of big business’ pushy marketing.   Today’s potential clients want to know the individual behind the name of the company. They want to get to know your personality, what makes you tick and if you can be trusted to do what you say you will.

What does your blog say to your readers? Does your personality shine through your words and topics? Can your readers tell that you love what you do and the area in which you live and work?  Do you want them to believe you are the leading expert in your field? If your personal message isn’t shining through, change it so it matches your goals. (more…)

A real estate blog is an essential business tool for agents who want to get more leads through real estate internet marketing.

A real estate blog gives you the ability to connect with countless potential clients. In your blog, you can share your expertise about your local area and the real estate market. You can also build your brand by helping your readers face and overcome problems as they try to buy or sell a home. For example, you can write a blog post about selling your home during the holidays.

Selling a home is a stressful situation, and this is only compounded with the added stress of the holidays. You readers can definitely use some advice about how to make it through the season with some semblance of sanity. This is a great post for a bulleted list, like “7 Ways to Survive Selling Your Home During the Holidays” or “5 Things to Remember During Holiday Showings” or even “10 Things to Do to Sell Your Home During the Holidays”.

No matter which topic you choose, you should remind your reader of the following: (more…)

Although blog writing is not like writing a research paper, you do need to follow some basic English language rules in your posts. This will boost your credibility and make your blog more readable. More readable blogs get more readers. That means you will get more real estate internet marketing leads from your blog.

Here are some rules you need to follow in each post.

1. Abbreviations. You may think everyone understands an abbreviation that you use regularly.  Do not assume that.  Spell words out completely so the meaning is clear.  Abbreviations are appropriate when text messaging or instant messaging but not in a blog.
2. Avoid run-on sentences. Run-on sentences happen when you stick too many ideas into one sentence instead of breaking them down into smaller pieces and these are very hard for people to read and they don’t look right. See what I mean? Shorter is always better for online readers. (more…)
   
   

   
   
   

You want a blog that generates leads and improves your real estate internet marketing, so you want to showcase your best writing. Writing a real estate blog post is very different from writing a research paper. Your readers are not deducting points for misspelled words. They are looking for valuable information. They are looking for something easy to read.

Throw these English writing rules out the window when writing your blog posts.

1. Starting a sentence with “because” or “and”. Don’t get into the habit of starting all your sentences with these words, but don’t write yourself into an awkward paragraph because you don’t know how else to phrase something. And sometimes starting with “and” just sounds better.
2. Ending a sentence with a preposition. Don’t waste another minute worried about how to end your sentences. It’s perfectly acceptable to end a sentence with “to” or “for” as long as it helps your blog posts sound authentic. (more…)