Real Estate Internet Marketing

Email is still America’s number one online activity.  This is especially true for the millions of people who use their cell phones to access their email. If you want to reach potential and past clients easily, effectively and inexpensively, email should be one of the major components of your real estate follow up marketing.

Here are 8 guidelines to help improve your email marketing:

1. Eliminate spam. You know what Spam is, but you may not realize that the way you write your emails could cause them to be considered Spam.  To reduce the possibility of your emails being flagged as spam, and ending up in someone’s Junk Folder, avoid common words used in spam. These are those too good to be true words like, “Save $$$ Now”. To help you eliminate spam words, there are several sites online that provide lists of spam words to avoid and alternative words to use.
2. Write your subject line carefully. This is the recipient’s introduction to your email, and it is often what makes the reader decide whether or not to open it. That means the subject line is critical to your real estate follow up marketing email success.  Keep the subject line short.  As a rule of thumb, keep it no longer than 60 characters. Write subject lines that describe the benefit the reader will receive by opening your email.    Benefits should emphasize how readers will save money, save time or make their life easier.  Here’s an example:  Discover tips for selling your home quickly (43 characters) (more…)

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Here’s a press release I thought you might be interested in with instructions on how to download my new free guide to help you generate more real estate leads and easily create real estate follow up marketing …

When homeowners go online for help in buying or selling their homes, their first stop is often a search engine.  For the real estate agent in, let’s say, Homewood City who wants to maximize the odds that the searcher who types in “Homewood City real estate” lands on their site, a free new beginner’s guide explains how to snag traffic through blogging.

“The least expensive, most productive method for real estate agents to get relevant traffic from search engines is blogging,” says Kathy Goughenour, author of Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads Online.  “But when I surveyed real estate agents about blogging, I found most didn’t know much about blogging and couldn’t imagine what to blog about.” (more…)

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