May 14, 2008

Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, Part 4

In Part 3 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I shared with you a few ideas on how to SEO (search engine optimize) your website.

Today, we’ll talk about another method of finding qualified prospects using real estate marketing online.

4. Start a blog.

A blog is the ideal place for you to post additional information about listings, share stories that highlight your expertise and connect with potential and past clients. (more…)


Tags: , , , ,

• • • • • •

May 4, 2008

Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, Part 3

Filed under: Real Estate Marketing

In Part 2 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I shared with you my second suggestion for improving your real estate marketing online: Figure Out What Works for You.

Here’s my third suggestion for improving your real estate marketing online and finding more qualified prospects:

3. Learn how to SEO Your Website.

SEO, or search engine optimization, is a way to increase your site’s rankings on search engines such as Google, MSN and Yahoo so that you have more people visiting your site.

The sites on page one of search engines receive many more visitors than those on further pages. Here are some stats to prove my point. (more…)


Tags: , , , , ,

• • • • • •

March 4, 2008

Blog Topic to Get Real Estate Listing Leads

Filed under: Blog Topic Ideas

I want to share with you an example of a blog topic that you can easily write that will help you get real estate listing leads.

A North Phoenix agent recently wrote a blog post describing one of her typical days. She wrote this to demonstrate that she’s worth the money she’s paid to sell homes (and of course to help pull in some real estate listing leads.) To read the post click here: Real Estate Agents Make Too Much Money

This is a good idea for a blog post. As a successful real estate agent, you work very hard for your money. And, the majority of home sellers and home buyers have no concept of all you do to help them buy or sell a home.

I’m going to give you 3 suggestions on how to improve on this idea:

  1. Include how a buyer or seller benefits from the things you’re doing throughout the day. For example, instead of saying “Create and order 500 postcards” you might say “Create and order postcards marketing a new listing to 500 potential buyers.”
  2. A bit of personal information, as it relates to your job, is good, but too much or too negative isn’t. You want to be personable so the reader gets to know you, but you don’t want to tell them the sordid details of your life.
  3. Every few months, write another post like this describing a different type of day. In other words, vary the list of things you write about. This helps keep the posts a readable length. If a post is too long, no one will read the whole thing.

If you want to try writing a post like this for your blog, don’t be afraid — just do it. I’ll even review it for you for free. Add a comment to this post with a link to your blog post after you’ve written it. I’ll give you my suggestions on how to improve it.

Want more tips on how to write blog content that pulls in real estate listing leads? Subscribe to this blog by entering your email address in the top right-hand corner of this page where it says “Email Subscriptions.”

To boosting your business,

Kathy Goughenour


Tags: , , ,

• • • • • •

 
The Goughenour Group, LLC
RR 1, Box 263-G
Black, MO 63625
Phone Us Toll Free: (888) 249-8881

Copyright Goughenour Group, LLC | All rights reserved.
Design By:
Sizzling Studios, Inc
Site Admin | Log Out