Real Estate Internet Marketing

You’ve probably heard of Tim Ferris and his #1 New York Times Bestselling book The 4-Hour Work Week.  In that book, Tim shares ideas on how to build businesses using a minimum amount of of your personal time.

I like what Tim has to say for the most part, so today I’m giving you a link to watch his video for free on How to Build a High-Traffic Blog Without Killing Yourself.  This is a long video, but it has some good information on how to increase the traffic to your real estate blog.  Parts of the video are a bit too technical for me, and if they’re too technical for you too, just ignore them.

You’ll note that Tim uses Wordpress as his blog software.  That’s the blog software I highly recommend you use for your real estate blog.  If you want a reasonably priced Wordpress real estate blog created for you, go to www.sizzlingblogs.com.  Sizzling Blogs creates the best real estate blogs that look great and bring in a lot of leads.

One more thing I want to mention.  In my last post on real estate blogging, I told you about Matt Cutts, Google’s SEO guru and one of the most influential people on the internet.  You’ll notice that Tim talks about “Matt” in the beginning of this video.  He’s referring to Matt Cutts.  Oh, and by the way, Matt agrees with Tim that Wordpress is the best blog software to use. 

If you have any questions about the information Tim shares in the video, or anything else about blogging, just post a comment here, and I’ll answer fast.

To boosting traffic to your real estate blog.

Kathy Goughenour

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Although the housing market may seem to have gone from bad to worse, real estate sales are still taking place, and therefore real estate agents still need to attract the attention of buyers and sellers before clients commit themselves to a competing agent.  According to real estate marketing expert Kathy Goughenour, author of Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads, there is more and more recognition among marketing experts that blogging is the best method for real estate agents to use right now to attract new business.

“In an economy where everyone is watching their dollars, blogging stands out as both inexpensive and effective,” says Goughenour.  “In the same month, both Marketing Sherpa and the NATIONAL ASSOCIATION OF REALTORS® presented the case for blogging as a great way of reaching customers looking to buy or sell a home.” (more…)

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I want to share with you an example of a blog topic that you can easily write that will help you get real estate listing leads.

A North Phoenix agent recently wrote a blog post describing one of her typical days. She wrote this to demonstrate that she’s worth the money she’s paid to sell homes (and of course to help pull in some real estate listing leads.) To read the post click here: Real Estate Agents Make Too Much Money

This is a good idea for a blog post. As a successful real estate agent, you work very hard for your money. And, the majority of home sellers and home buyers have no concept of all you do to help them buy or sell a home.

I’m going to give you 3 suggestions on how to improve on this idea:

1. Include how a buyer or seller benefits from the things you’re doing throughout the day. For example, instead of saying “Create and order 500 postcards” you might say “Create and order postcards marketing a new listing to 500 potential buyers.”
2. A bit of personal information, as it relates to your job, is good, but too much or too negative isn’t. You want to be personable so the reader gets to know you, but you don’t want to tell them the sordid details of your life.
3. Every few months, write another post like this describing a different type of day. In other words, vary the list of things you write about. This helps keep the posts a readable length. If a post is too long, no one will read the whole thing.

If you want to try writing a post like this for your blog, don’t be afraid — just do it. I’ll even review it for you for free. Add a comment to this post with a link to your blog post after you’ve written it. I’ll give you my suggestions on how to improve it.

Want more tips on how to write blog content that pulls in real estate listing leads? Subscribe to this blog by entering your email address in the top right-hand corner of this page where it says “Email Subscriptions.”

To boosting your business,

Kathy Goughenour

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These days, there are many real estate agents who are good bloggers and as a result are generating real estate buyer leads from their blogs.

I want to tell you about three of my personal favorite real estate agent bloggers. By reading their blogs and following their examples, you can improve your own blogging techniques and generate more real estate buyer leads of your own.

Today, I’ll share one of my favorites with you. Over the next several days, I’ll post two of my other favorites.

Laurie Manny – Long Beach Real Estate

If you want to find out all about Long Beach, California, or Long Beach Real Estate, Laurie Manny’s blog is a must read. She provides thorough, current information about Long Beach in a no-nonsense, easy to understand style. Here are several examples: (more…)

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This is my first entry into the Lead Booster Club Blog. The purpose of this blog is to give tips to real estate agents like you who need more real estate buyer leads. (And, what real estate agent doesn’t need more real estate buyer leads?)

My name is Kathy Goughenour, and I am the founder of the Lead Booster Club and this associated blog. I created the Lead Booster Club to provide you with knowledge, services and resources to help you boost your real estate buyer leads and real estate listing leads. I have many exciting plans for the Lead Booster Club, and hope to continue to grow and help real estate agents achieve success.

For the last 5 years, I’ve been a virtual Marketing Specialist for real estate agents. The question I get the most from agents is: “How do I get real estate listing leads and real estate buyer leads through my website?”

Unfortunately, there is not a simple answer to that question. The bad news is that it takes time and effort to make your real estate website profitable. The good news is that it is possible to generate lots of real estate buyer leads and real estate listing leads from your website. (more…)

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