Real Estate Internet Marketing

As real estate agents scramble for listings and struggle to sell houses in today’s tough economy, they need to stand out to home sellers and buyers as savvy, resourceful, and in touch.  According to real estate marketing expert Kathy Goughenour, the easiest way to accomplish this is by highlighting pertinent, in-depth real estate content in blogs, newsletters, direct mail or tips.  Goughenour’s marketing service for real estate agents makes that method even easier by providing 20 customizable content pieces a month for just $29.95 (www.leadboosterclub.com).

“Whether they choose to distribute these content nuggets as articles, blog posts, postcards, part of a newsletter or ‘drip campaign’ tips, they’re easy to customize with the agent’s personality and local references,” says Goughenour, whose Lead Booster Club provides 20 content pieces a month as a benefit of membership in the program.  “With this timely, well-researched material on everything from saving money on home maintenance to pricing strategies for an economic downturn, an agent comes across as caring and knowledgeable – without having to spend time coming up with facts and ideas.”  (more…)

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Here’s a press release I thought you might be interested in with instructions on how to download my new free guide to help you generate more real estate leads and easily create real estate follow up marketing …

When homeowners go online for help in buying or selling their homes, their first stop is often a search engine.  For the real estate agent in, let’s say, Homewood City who wants to maximize the odds that the searcher who types in “Homewood City real estate” lands on their site, a free new beginner’s guide explains how to snag traffic through blogging.

“The least expensive, most productive method for real estate agents to get relevant traffic from search engines is blogging,” says Kathy Goughenour, author of Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads Online.  “But when I surveyed real estate agents about blogging, I found most didn’t know much about blogging and couldn’t imagine what to blog about.” (more…)

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Every day, I read 10 to 50 articles and blog posts. Unfortunately, it’s rare when I find one that moves me.

Today, I read one that reminded me of why I chose to leave the corporate world and start my own business. I think it will remind you of why you chose to start your own business as a real estate agent. From time to time, it helps to remember why we chose this non-traditional path.

Please, take 2 minutes to read this blog post. Then come back here and add a comment about why you became a real estate agent. This may just be the reminder that you need to help you get through these tough times.

Here’s the link: Do You Choose The Red Pill? To choosing the Red Pill,

Kathy Goughenour

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In Part 2 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I shared with you my second suggestion for improving your real estate marketing online: Figure Out What Works for You.

Here’s my third suggestion for improving your real estate marketing online and finding more qualified prospects:

3. Learn how to SEO Your Website.

SEO, or search engine optimization, is a way to increase your site’s rankings on search engines such as Google, MSN and Yahoo so that you have more people visiting your site.

The sites on page one of search engines receive many more visitors than those on further pages. Here are some stats to prove my point. (more…)

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Yesterday, in Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, Part 1, I shared with you my first suggestion for improving your real estate marketing online: targeting a niche market.

Here’s my second suggestion for improving your real estate marketing online and finding more qualified prospects:

2. Figure out what works for you.

How much business are you actually getting from each type of marketing you’re using? If you don’t know the answer to that question, step 1 is to figure that out.

One of the easiest ways to do this is to simply ask all new leads where they heard about you. Keep a running tally. That’ll give you the information you need to determine what marketing is working and what isn’t. (more…)

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Over the next 5 posts, I’ll share with you 5 ways to find qualified prospects using real estate marketing online.

One of the frustrations real estate agents face is finding qualified prospects. No one likes to spend their time and money on people who are not able or not interested in buying or selling a home. Yet, this is what many agents do each day in their quest to close a deal.

You know it doesn’t pay to spend time with someone who isn’t going to buy or list a home with you. So how do you find qualified prospects?

Here’s the first of five ways to find qualified prospects using real estate marketing online:

1. Target a niche marketing.

A marketing strategy designed for everyone isn’t a strategy. It’s a waste of time and money. You need to find your niche in the real estate market and focus your marketing time and money on that market.

No matter what market you choose, you will eliminate a percentage of the real estate market, but you can focus on this market and make it your own. You will know that you are marketing to people who are most interested in your services.

I know right now you’re probably saying to yourself, “I can’t narrow my market by choosing only one niche.” I beg of you to try this method. It’s proven time and again to increase your profit by bringing in more clients, creating loyal clients who come back to you and reducing money spent on marketing that doesn’t work because it’s too broad and too generic.

Exactly how do you determine your target market? First, you examine yourself. Who is your very favorite type of client to work with and what’s the best geographic area for that client to buy and sell in? You need to get as specific as possible. Identify your ideal client and geographic area by answering the following questions: (more…)

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I want to share with you an example of a blog topic that you can easily write that will help you get real estate listing leads.

A North Phoenix agent recently wrote a blog post describing one of her typical days. She wrote this to demonstrate that she’s worth the money she’s paid to sell homes (and of course to help pull in some real estate listing leads.) To read the post click here: Real Estate Agents Make Too Much Money

This is a good idea for a blog post. As a successful real estate agent, you work very hard for your money. And, the majority of home sellers and home buyers have no concept of all you do to help them buy or sell a home.

I’m going to give you 3 suggestions on how to improve on this idea:

1. Include how a buyer or seller benefits from the things you’re doing throughout the day. For example, instead of saying “Create and order 500 postcards” you might say “Create and order postcards marketing a new listing to 500 potential buyers.”
2. A bit of personal information, as it relates to your job, is good, but too much or too negative isn’t. You want to be personable so the reader gets to know you, but you don’t want to tell them the sordid details of your life.
3. Every few months, write another post like this describing a different type of day. In other words, vary the list of things you write about. This helps keep the posts a readable length. If a post is too long, no one will read the whole thing.

If you want to try writing a post like this for your blog, don’t be afraid — just do it. I’ll even review it for you for free. Add a comment to this post with a link to your blog post after you’ve written it. I’ll give you my suggestions on how to improve it.

Want more tips on how to write blog content that pulls in real estate listing leads? Subscribe to this blog by entering your email address in the top right-hand corner of this page where it says “Email Subscriptions.”

To boosting your business,

Kathy Goughenour

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