Real Estate Internet Marketing

I just read a brilliant idea for extremely effective real estate marketing materials.  Seth Godin wrote about this idea in his blog post Time to Start a Newspaper.

Unless you’re a very rare real estate agent, you have more time than money on your hands these days.  So, it’s time to start thinking about how you can best use your time to generate business, not only for this year, but for the years to come.

Read and implement Seth’s idea of starting your own local newspaper.  It’s extremely inexpensive (practically free) and will build your brand in leaps and bounds.

If you want to add real estate tips and articles to your newspaper (which is a great way to add value to your newspaper), consider joining my Lead Booster Club.  For only $29.95 a month, you get 20 pre-written real estate articles every month on hot real estate topics.  That’ll make the job of filling up your newspaper with great information easy and inexpensive.

If you have any questions on how to implement Seth Godin’s idea, post your question in the comment section.  I promise to answer!  And when you start your newspaper, be sure to let me know.  I want to blog about it here.

Seth Godin’s idea is only one of many real estate marketing ideas I’ll be sharing with you during 2009.  If you haven’t already, be sure to subscribe to this blog by simply filling in your email address in the top left-hand corner of this page and clicking submit.  You’ll automatically receive my tips in your email inbox… and it’s free.  So, take 30 seconds and sign up now.

To creating successful real estate marketing materials,

Kathy Goughenour

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As real estate agents scramble for listings and struggle to sell houses in today’s tough economy, they need to stand out to home sellers and buyers as savvy, resourceful, and in touch.  According to real estate marketing expert Kathy Goughenour, the easiest way to accomplish this is by highlighting pertinent, in-depth real estate content in blogs, newsletters, direct mail or tips.  Goughenour’s marketing service for real estate agents makes that method even easier by providing 20 customizable content pieces a month for just $29.95 (www.leadboosterclub.com).

“Whether they choose to distribute these content nuggets as articles, blog posts, postcards, part of a newsletter or ‘drip campaign’ tips, they’re easy to customize with the agent’s personality and local references,” says Goughenour, whose Lead Booster Club provides 20 content pieces a month as a benefit of membership in the program.  “With this timely, well-researched material on everything from saving money on home maintenance to pricing strategies for an economic downturn, an agent comes across as caring and knowledgeable – without having to spend time coming up with facts and ideas.”  (more…)

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