Consensus Developing That Blogging is the Best Way for Real Estate Agents to Gain Visibility to Home Buyers and Sellers in a Tough Market
Although the housing market may seem to have gone from bad to worse, real estate sales are still taking place, and therefore real estate agents still need to attract the attention of buyers and sellers before clients commit themselves to a competing agent. According to real estate marketing expert Kathy Goughenour, author of Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads, there is more and more recognition among marketing experts that blogging is the best method for real estate agents to use right now to attract new business.
“In an economy where everyone is watching their dollars, blogging stands out as both inexpensive and effective,” says Goughenour. “In the same month, both Marketing Sherpa and the NATIONAL ASSOCIATION OF REALTORS® presented the case for blogging as a great way of reaching customers looking to buy or sell a home.” (more…)
