Real Estate Marketing Online and Offline: Both are Important
Increasingly, real estate agents are spending more money for real estate marketing online than for real estate marketing offline. That’s because they’ve read the stats that most home buyers (over 70%) are turning to the internet to search for homes.
I agree that as an agent you need to spend more money for real estate marketing online, but to completely stop marketing offline is a mistake.
Why?
Your Site Could Stop Bringing in Leads
Imagine that you’ve put all your marketing dollars into your website. Then something happens to your website. For example, I’ve seen all the following cause a website to no longer bring in leads:
- The agent forgot to renew his domain name so his site went down. (This happens more often than you want to know!) Even worse, when he tried to renew it someone else had already bought it.
- The company hosting the site went down.
- Google banned the site.
- The site’s ranking went way down in Google.
I know you think none of the above will ever happen to you. But why not insure yourself against website problems interrupting your steady flow of leads by continuing to do some offline marketing?
30% Still Shop for Real Estate Offline
I’m sure you have friends, relatives, clients and past clients who don’t know how to search for anything online. They may not even know how to turn on a computer!
Do you really want to ignore 30% of the population? No, you don’t! So, you still need to market to those folks offline.
In a future blog post, I’ll give you tips on how to incorporate real estate marketing online and offline into your marketing budget — without breaking the bank.
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To boosting your business,
Kathy Goughenour
