Real Estate Internet Marketing

In Part 4 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I suggested you start a blog to pull in more qualified real estate leads.

Here’s my fifth suggestion for improving your real estate marketing online and finding more qualified prospects:

5. Add a Call to Action

What is a Call To Action? It’s a statement at the end of your marketing material that tells your reader exactly what you want them to do.

It’s a crucial part of any marketing material, whether that material is a print piece like a postcard, sales letter or business card or whether it’s a piece for your online real estate marketing like a blog post or a web page.

Even if it’s obvious to you what the reader should do next, you must tell him or her to do it.

Here are a few tips for writing a Call to Action:

• Always use action verbs such as: call, email, click, contact, come, visit, complete, fill in, answer… you get the idea.
• Give the reader only one action item to do. Why? When people are given too many choices they choose nothing.
• Tell them when to take the action. For example, you could tell them to take action now, today or immediately.

Here are some examples of Calls to Action you might use:

• Click on the Search for Homes button now to find homes for sale in Gulf Shores. (By the way, the wording on the button itself is a call to action “Search for Homes.” Using a call to action on a button is a great idea.)
• Take 30 seconds to complete the short form below now, and your free Comparative Market Analysis will be sent to your email box within 24 hours.
• Ready to buy your dream home in Madison Wisconsin? Call me now at 555-555-5555 to get started.

Add a Call to Action to every marketing piece you do, and you’ll be amazed when people do exactly what you tell them to do.

Here’s my Call to Action for this blog post:

I’d love to hear your successes. Just add a comment to this post now to tell me how adding a Call to Action improved your real estate marketing online or offline.

To boosting your leads,

Kathy Goughenour