Real Estate Internet Marketing

Although blog writing is not like writing a research paper, you do need to follow some basic English language rules in your posts. This will boost your credibility and make your blog more readable. More readable blogs get more readers. That means you will get more real estate internet marketing leads from your blog.

Here are some rules you need to follow in each post.

1. Abbreviations. You may think everyone understands an abbreviation that you use regularly.  Do not assume that.  Spell words out completely so the meaning is clear.  Abbreviations are appropriate when text messaging or instant messaging but not in a blog.
2. Avoid run-on sentences. Run-on sentences happen when you stick too many ideas into one sentence instead of breaking them down into smaller pieces and these are very hard for people to read and they don’t look right. See what I mean? Shorter is always better for online readers.
3. Proper spelling. Don’t worry if you occasionally misspell words. No one is giving you a score for your writing, but there is no excuse for regular spelling errors. Most blog services offer a spell check, as do most word processing programs. If you are in doubt about a word, look it up. When you find misspellings in previous posts, go back and correct them.
4. Subject Verb Agreement. This is a fairly simple rule that makes a world of difference in the sound of your writing. Look at these two sentences:

Johnny kick his ball across the street.

Johnny kicks his ball across the street.

Plural subjects get singular verbs. When in doubt, read your post out loud before publishing it.

A well-written blog will boost your ratings and generate more real estate internet marketing leads than one that’s just thrown together.

Do you want to know more about how to write great blog posts to pull in hundreds of real estate sales leads? Download my free guide Blogging 101:  A Real Estate Agent’s Guide to Building Business and Generating Tons of Leads Online now.

To boosting your real estate internet marketing leads,

Kathy Goughenour

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