Real Estate Internet Marketing

Your blog is an extension of your business and one of your most important real estate internet marketing tools.

Because so many potential clients begin the process of buying or selling a home through the internet, your blog may be the first impression you make on them. You will generate leads through your blog when its message and tone resonates with your readers.

Most people are now suspicious of big business’ pushy marketing.   Today’s potential clients want to know the individual behind the name of the company. They want to get to know your personality, what makes you tick and if you can be trusted to do what you say you will.

What does your blog say to your readers? Does your personality shine through your words and topics? Can your readers tell that you love what you do and the area in which you live and work?  Do you want them to believe you are the leading expert in your field? If your personal message isn’t shining through, change it so it matches your goals. (more…)

Although blog writing is not like writing a research paper, you do need to follow some basic English language rules in your posts. This will boost your credibility and make your blog more readable. More readable blogs get more readers. That means you will get more real estate internet marketing leads from your blog.

Here are some rules you need to follow in each post.

1. Abbreviations. You may think everyone understands an abbreviation that you use regularly.  Do not assume that.  Spell words out completely so the meaning is clear.  Abbreviations are appropriate when text messaging or instant messaging but not in a blog.
2. Avoid run-on sentences. Run-on sentences happen when you stick too many ideas into one sentence instead of breaking them down into smaller pieces and these are very hard for people to read and they don’t look right. See what I mean? Shorter is always better for online readers. (more…)
   
   

   
   
   

You want a blog that generates leads and improves your real estate internet marketing, so you want to showcase your best writing. Writing a real estate blog post is very different from writing a research paper. Your readers are not deducting points for misspelled words. They are looking for valuable information. They are looking for something easy to read.

Throw these English writing rules out the window when writing your blog posts.

1. Starting a sentence with “because” or “and”. Don’t get into the habit of starting all your sentences with these words, but don’t write yourself into an awkward paragraph because you don’t know how else to phrase something. And sometimes starting with “and” just sounds better.
2. Ending a sentence with a preposition. Don’t waste another minute worried about how to end your sentences. It’s perfectly acceptable to end a sentence with “to” or “for” as long as it helps your blog posts sound authentic. (more…)
   
   

   
   
   

Here’s a press release I thought you might be interested in with instructions on how to download my new free guide to help you generate more real estate leads and easily create real estate follow up marketing …

When homeowners go online for help in buying or selling their homes, their first stop is often a search engine.  For the real estate agent in, let’s say, Homewood City who wants to maximize the odds that the searcher who types in “Homewood City real estate” lands on their site, a free new beginner’s guide explains how to snag traffic through blogging.

“The least expensive, most productive method for real estate agents to get relevant traffic from search engines is blogging,” says Kathy Goughenour, author of Blogging 101: A Real Estate Agent’s Guide to Boosting Business and Getting Tons of Leads Online.  “But when I surveyed real estate agents about blogging, I found most didn’t know much about blogging and couldn’t imagine what to blog about.” (more…)

In Part 3 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I shared with you a few ideas on how to SEO (search engine optimize) your website.

Today, we’ll talk about another method of finding qualified prospects using real estate marketing online.

4. Start a blog.

A blog is the ideal place for you to post additional information about listings, share stories that highlight your expertise and connect with potential and past clients. (more…)

Today, I’m finishing up my 3 Part series in which I’ve been telling you about 3 of my favorite real estate bloggers and how you can learn to generate real estate buyer leads by reading their blogs and learning from them.

Here’s today’s recommendation:

Teresa Boardman - St. Paul Real Estate

Teresa has been writing her St. Paul real estate blog for over 2 years, which makes it one of the longest running real estate blogs. She’s also one of the most prolific writers in the real estate blog arena.

Not only does Teresa write her own blog, she also guest writes for other real estate blogs such as The Real Estate Tomato. To read Teresa’s post on The Real Estate Tomato where she explains how she blogs to generate real estate buyer leads and how her blog became her number one prospecting tool, click here: 40 Observations By Teresa Boardman Regarding Her 2 Year Old Real Estate Blog

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Yesterday, I started a three part blog series about how you can generate real estate buyer leads by following the example of successful real estate agent bloggers.

In yesterday’s post, I gave you three examples of post written by Laurie Manny, Long Beach Real Estate Agent. Laurie was kind enough to leave a comment about the 3 posts I mentioned. She shared with us the fact that she received literally thousands of visitors who read the 3 posts I cited.

Can you imagine thousands of real estate buyer leads reading your blog on a daily basis? You too can achieve this level of success. How? Read, learn and write your blog!

Today’s featured real estate agent blogger has a totally different blogging style, but it’s just as effective as Laurie Manny’s style.

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These days, there are many real estate agents who are good bloggers and as a result are generating real estate buyer leads from their blogs.

I want to tell you about three of my personal favorite real estate agent bloggers. By reading their blogs and following their examples, you can improve your own blogging techniques and generate more real estate buyer leads of your own.

Today, I’ll share one of my favorites with you. Over the next several days, I’ll post two of my other favorites.

Laurie Manny - Long Beach Real Estate

If you want to find out all about Long Beach, California, or Long Beach Real Estate, Laurie Manny’s blog is a must read. She provides thorough, current information about Long Beach in a no-nonsense, easy to understand style. Here are several examples: (more…)