A real estate blog gives you the ability to connect with countless potential clients. In your blog, you can share your expertise about your local area and the real estate market. You can also build your brand by helping your readers face and overcome problems as they try to buy or sell a home. For example, you can write a blog post about selling your home during the holidays.

Selling a home is a stressful situation, and this is only compounded with the added stress of the holidays. You readers can definitely use some advice about how to make it through the season with some semblance of sanity. This is a great post for a bulleted list, like “7 Ways to Survive Selling Your Home During the Holidays” or “5 Things to Remember During Holiday Showings” or even “10 Things to Do to Sell Your Home During the Holidays”.

No matter which topic you choose, you should remind your reader of the following:

• Go easy on the decorations. Nothing clutters a home like holiday decorations. They are extremely personal and vary from elegant to gaudy. Buyers like to imagine their own belongings inside a home, and any type of clutter—including holiday decorations—can interfere with their imagination.

• Be flexible. One advantage sellers have during the holidays is the nostalgia extended family may feel while being home. They may decide during a holiday visit that they want to be closer to mom and dad or the kids. You will also have to compete with shopping and get-togethers and may have to deal with some inconvenient requests for showings. Whenever possible, work with the potential buyers, especially during the holiday season.

• Use the holidays to your advantage. The spicy scents of the holiday season are a simple way to make your home smell great. They also help create a sense of nostalgia in potential buyers. This is a remarkable advantage to the seller. Bake your holiday pies during showings and get one more thing off your to-do list and impress the buyers at the same time.

Use your real estate internet marketing blog as a tool to help your readers simplify their lives. Their gratitude will be repaid in sales leads.

Do you want to know more about how to write great blog posts that pull in hundreds of real estate sales leads? Download my free guide Blogging 101:  A Real Estate Agent’s Guide to Building Business and Generating Tons of Leads Online now.

To boosting your real estate internet marketing leads,

Kathy Goughenour

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To assist you with this process, I’ll frequently post ideas for real estate blog topics. The topics will be geared to increase your opportunity to convert leads you get from your real estate marketing online.

Today’s idea can best be demonstrated by showing you an example of a real estate blog post on this topic: Sacramento Real Estate Gal’s post about buyers asking a variety of agents to show homes

How many times have you complained that home buyers simply do not remain loyal to you? Stop complaining and start educating. Tell them in your blog why it’s in their best interest to work exclusively with you as their Buyer’s Agent.

Your clients will appreciate it. Visitors to your blog will see you as the ethical, knowledgeable real estate agent you are.

Want more ideas for blog topics that will boost your real estate marketing online? Subscribe to this blog, and you’ll be automatically emailed new ideas as soon as I post them.

To boosting your leads,

Kathy Goughenour

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A North Phoenix agent recently wrote a blog post describing one of her typical days. She wrote this to demonstrate that she’s worth the money she’s paid to sell homes (and of course to help pull in some real estate listing leads.) To read the post click here: Real Estate Agents Make Too Much Money

This is a good idea for a blog post. As a successful real estate agent, you work very hard for your money. And, the majority of home sellers and home buyers have no concept of all you do to help them buy or sell a home.

I’m going to give you 3 suggestions on how to improve on this idea:

1. Include how a buyer or seller benefits from the things you’re doing throughout the day. For example, instead of saying “Create and order 500 postcards” you might say “Create and order postcards marketing a new listing to 500 potential buyers.”
2. A bit of personal information, as it relates to your job, is good, but too much or too negative isn’t. You want to be personable so the reader gets to know you, but you don’t want to tell them the sordid details of your life.
3. Every few months, write another post like this describing a different type of day. In other words, vary the list of things you write about. This helps keep the posts a readable length. If a post is too long, no one will read the whole thing.

If you want to try writing a post like this for your blog, don’t be afraid — just do it. I’ll even review it for you for free. Add a comment to this post with a link to your blog post after you’ve written it. I’ll give you my suggestions on how to improve it.

Want more tips on how to write blog content that pulls in real estate listing leads? Subscribe to this blog by entering your email address in the top right-hand corner of this page where it says “Email Subscriptions.”

To boosting your business,

Kathy Goughenour

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It’s created by Realtor.org and is called Handouts for Customers.

Here you’ll find over 50 free downloads on hot real estate topics, from how to choose the best mortgage to moving safely with pets and more…

For Sellers

• Determining if you should sell
• How to get ready for showings
• Financing your home

For Buyers

• Why buy
• How to prepare to buy
• Finding the right property

You can use the content to create a multitude of blog posts by just adding your keyword phrases. Or, add your local information and use it as wording for your website.

Put your logo, photo and contact information on it, and you’ve just created a customized print mail piece.

Get more great marketing tools for real estate agents sent straight to your email by subscribing to this blog. Just put your email address in the Email Subscription box at the top right of this blog and click Send Me Updates!

To boosting your leads,

Kathy Goughenour

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I’ll be sharing ideas for blog content that will generate more real estate buyer leads with you frequently on this blog. Here’s my first suggestion:

Provide Online Resources

Share resources you find online that you know will help your readers. As an example of how to write this type of blog, I’ll share one of my favorite resources with you.

One of my all time favorite websites is CheapSkate Monthly.

It provides money saving tips on a wide variety of topics such as:

• How to winterize your home
• How to improve your credit rating
• How to organize your home
• How to sell your home for top dollar

There are also easy-to-use calculators to help you determine:

• How much home can you afford
• How much you’ll make between now and retirement

This site has both free information and information you have to pay to access. There’s so much free information, it took me about 6 months to get through it all. Then I signed up for the subscription portion and found it so valuable that I’ve remained a subscriber for 6 years. It’s extremely reasonable at only $29 per year. Yes, I said per YEAR. Great price, huh?

One tip on this site that you’ll particularly love is to use a real estate agent rather than trying to sell or buy a home on your own. Here’s an excerpt from the article titled “Selling? Get Top $$ For Your House:”

“Hire a professional
A Realtor who is successfully moving properties in your neighborhood and comes with references will likely get you a better price for your home than you could get on your own. Most non-professionals (owner sellers) end up losing more in the transaction than the commission they would have paid a professional.”

On this site you’ll also find:

• A blog with additional money saving ideas: Money Rules, Debt Stinks.
• And, you can sign up to get tips emailed to you daily: Everyday Cheapskate.

How to Use This Idea in Your Real Estate Blog

For your real estate blog, write something similar to the above about a site you enjoy and why you think your readers will benefit from it.

End your blog post with a call to action, and you’ve just written a post with information that will keep your readers coming back for more information they need. More real estate buyer leads will come your way!

How to Write Your Call to Action

As an example of how to write a call to action, read mine for this blog:

Throughout the year, you’ll find hundreds of ideas for blog topics here. Don’t miss one idea! Automatically have them emailed to you as soon as they’re posted by subscribing to this blog now. Just type your email address in the box “Email Subscriptions” in the top right-hand corner of the home page of this blog and click the button “Send Me Updates.”

To boosting your leads,

Kathy Goughenour

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