Real Estate Internet Marketing

A real estate blog is an essential business tool for agents who want to get more leads through real estate internet marketing.

A real estate blog gives you the ability to connect with countless potential clients. In your blog, you can share your expertise about your local area and the real estate market. You can also build your brand by helping your readers face and overcome problems as they try to buy or sell a home. For example, you can write a blog post about selling your home during the holidays.

Selling a home is a stressful situation, and this is only compounded with the added stress of the holidays. You readers can definitely use some advice about how to make it through the season with some semblance of sanity. This is a great post for a bulleted list, like “7 Ways to Survive Selling Your Home During the Holidays” or “5 Things to Remember During Holiday Showings” or even “10 Things to Do to Sell Your Home During the Holidays”.

No matter which topic you choose, you should remind your reader of the following: (more…)

One of the best ways to bring in more leads through your real estate marketing online is to blog a minimum of 2 times a week and preferably 3 times a week.

To assist you with this process, I’ll frequently post ideas for real estate blog topics. The topics will be geared to increase your opportunity to convert leads you get from your real estate marketing online.

Today’s idea can best be demonstrated by showing you an example of a real estate blog post on this topic: Sacramento Real Estate Gal’s post about buyers asking a variety of agents to show homes

How many times have you complained that home buyers simply do not remain loyal to you? Stop complaining and start educating. Tell them in your blog why it’s in their best interest to work exclusively with you as their Buyer’s Agent.

Your clients will appreciate it. Visitors to your blog will see you as the ethical, knowledgeable real estate agent you are.

Want more ideas for blog topics that will boost your real estate marketing online? Subscribe to this blog, and you’ll be automatically emailed new ideas as soon as I post them.

To boosting your leads,

Kathy Goughenour

I want to share with you an example of a blog topic that you can easily write that will help you get real estate listing leads.

A North Phoenix agent recently wrote a blog post describing one of her typical days. She wrote this to demonstrate that she’s worth the money she’s paid to sell homes (and of course to help pull in some real estate listing leads.) To read the post click here: Real Estate Agents Make Too Much Money

This is a good idea for a blog post. As a successful real estate agent, you work very hard for your money. And, the majority of home sellers and home buyers have no concept of all you do to help them buy or sell a home.

I’m going to give you 3 suggestions on how to improve on this idea:

1. Include how a buyer or seller benefits from the things you’re doing throughout the day. For example, instead of saying “Create and order 500 postcards” you might say “Create and order postcards marketing a new listing to 500 potential buyers.”
2. A bit of personal information, as it relates to your job, is good, but too much or too negative isn’t. You want to be personable so the reader gets to know you, but you don’t want to tell them the sordid details of your life.
3. Every few months, write another post like this describing a different type of day. In other words, vary the list of things you write about. This helps keep the posts a readable length. If a post is too long, no one will read the whole thing.

If you want to try writing a post like this for your blog, don’t be afraid — just do it. I’ll even review it for you for free. Add a comment to this post with a link to your blog post after you’ve written it. I’ll give you my suggestions on how to improve it.

Want more tips on how to write blog content that pulls in real estate listing leads? Subscribe to this blog by entering your email address in the top right-hand corner of this page where it says “Email Subscriptions.”

To boosting your business,

Kathy Goughenour

I found a great resource for blog content and for online or offline marketing materials. The best part is that it’s a FREE marketing tool for real estate agents!

It’s created by Realtor.org and is called Handouts for Customers.

Here you’ll find over 50 free downloads on hot real estate topics, from how to choose the best mortgage to moving safely with pets and more…

For Sellers

• Determining if you should sell
• How to get ready for showings
• Financing your home

For Buyers

• Why buy
• How to prepare to buy
• Finding the right property

You can use the content to create a multitude of blog posts by just adding your keyword phrases. Or, add your local information and use it as wording for your website.

Put your logo, photo and contact information on it, and you’ve just created a customized print mail piece.

Get more great marketing tools for real estate agents sent straight to your email by subscribing to this blog. Just put your email address in the Email Subscription box at the top right of this blog and click Send Me Updates!

To boosting your leads,

Kathy Goughenour

Many real estate agents have shared with me that the most challenging thing about their real estate blog is figuring out what to write about. If you need more real estate buyer leads, writing blog content that keeps your readers coming back for more is essential.

I’ll be sharing ideas for blog content that will generate more real estate buyer leads with you frequently on this blog. Here’s my first suggestion:

Provide Online Resources

Share resources you find online that you know will help your readers. As an example of how to write this type of blog, I’ll share one of my favorite resources with you. (more…)