Real Estate Internet Marketing

Email is still America’s number one online activity.  This is especially true for the millions of people who use their cell phones to access their email. If you want to reach potential and past clients easily, effectively and inexpensively, email should be one of the major components of your real estate follow up marketing.

Here are 8 guidelines to help improve your email marketing:

1. Eliminate spam. You know what Spam is, but you may not realize that the way you write your emails could cause them to be considered Spam.  To reduce the possibility of your emails being flagged as spam, and ending up in someone’s Junk Folder, avoid common words used in spam. These are those too good to be true words like, “Save $$$ Now”. To help you eliminate spam words, there are several sites online that provide lists of spam words to avoid and alternative words to use.
2. Write your subject line carefully. This is the recipient’s introduction to your email, and it is often what makes the reader decide whether or not to open it. That means the subject line is critical to your real estate follow up marketing email success.  Keep the subject line short.  As a rule of thumb, keep it no longer than 60 characters. Write subject lines that describe the benefit the reader will receive by opening your email.    Benefits should emphasize how readers will save money, save time or make their life easier.  Here’s an example:  Discover tips for selling your home quickly (43 characters)
3. Use an email linked to your own domain. Along with the subject line, email recipients check the name and email address to decide if they will open an email. Keep your name prominently displayed as the sender of your emails. An email account linked to your domain (like bob@thethomasgroup.com) looks more professional than a free email account (like bobt@hotmail.com).
4. Include the recipient’s name in the email. You can find mail merge software that can help you personalize your mass emails. Inserting the recipient’s name can increase the chances of your email being opened by up to 10%.
5. Use a good email software program. You need professional help to craft emails that people will want to read. These programs can set up your mailing lists, create a schedule for sending your emails, and even provide templates to make writing your emails quicker and simpler.
6. Know what you want to accomplish. This is part of your marketing strategy. What are your goals for email marketing: listings, buyers, repeat clients, referrals? This will drive the content you send.
7. Keep it short. Get to the point as quickly as possible and at least in the first 2 or 3 sentences.  Keep the email short enough that people can read it all on one screen without having to scroll.
8. Include your name and contact information at the end. Even if you think the receivers of your email have your contact information, include it so they don’t have to look it up.  Better yet, set up an email signature that is automatically added to the end of all your emails.

Put your real estate follow up marketing into high gear today by implementing these email marketing tips.

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To boosting your real estate follow up marketing using email,

Kathy Goughenour

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