Real Estate Internet Marketing

This Success Tip is from Kyle French of Single Track Agent.

Have you ever wondered why some agents make $25,000 in their first year and others, who pull in more real estate buyer leads, make $250,000? If your answer is “luck” or “connections” you are probably way off base.

We are all genetically predisposed to exact a certain level of success for ourselves. Think of it as an “internal thermostat.”

If your thermostat is set at 60 and you start to do really well at generating real estate buyer leads, it is likely you will sabotage your success. Think of lottery winners that run out of money or sports stars that are broke as soon as they retire. They are not “wired” to achieve at a high level financially, so they do not - they eventually return to their stasis. (more…)

In Part 4 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I suggested you start a blog to pull in more qualified real estate leads.

Here’s my fifth suggestion for improving your real estate marketing online and finding more qualified prospects:

5. Add a Call to Action

What is a Call To Action? It’s a statement at the end of your marketing material that tells your reader exactly what you want them to do.

It’s a crucial part of any marketing material, whether that material is a print piece like a postcard, sales letter or business card or whether it’s a piece for your online real estate marketing like a blog post or a web page. (more…)

In Part 3 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I shared with you a few ideas on how to SEO (search engine optimize) your website.

Today, we’ll talk about another method of finding qualified prospects using real estate marketing online.

4. Start a blog.

A blog is the ideal place for you to post additional information about listings, share stories that highlight your expertise and connect with potential and past clients. (more…)

In Part 2 of Real Estate Marketing Online: 5 Ways to Find Qualified Prospects, I shared with you my second suggestion for improving your real estate marketing online: Figure Out What Works for You.

Here’s my third suggestion for improving your real estate marketing online and finding more qualified prospects:

3. Learn how to SEO Your Website.

SEO, or search engine optimization, is a way to increase your site’s rankings on search engines such as Google, MSN and Yahoo so that you have more people visiting your site.

The sites on page one of search engines receive many more visitors than those on further pages. Here are some stats to prove my point. (more…)